Intro
Just ahead of the Asia Cup 2025, Indian cricket faces an unusual challenge. Dream11’s sponsorship deal with the BCCI is now in question after the government’s fresh restrictions on fantasy gaming platforms.
Background
Sponsorship has always been a big part of Indian cricket. In 2023, Dream11 replaced Byju’s as Team India’s front-of-jersey sponsor in a deal reportedly worth ₹358 crore. The company’s logo became a familiar sight every time Rohit Sharma’s men took the field.
But the recently passed Online Gaming Bill 2025 has changed the rules. The new law blocks fantasy platforms from advertising or sponsoring sports events, bringing Dream11’s contract under the scanner.
The Latest Twist
- Dream11 has already pulled back its paid contests in India.
- The ban means its brand cannot appear on Team India jerseys.
- BCCI secretary Devajit Saikia admitted the board “will not go ahead” if the law doesn’t allow it.
- Officials are considering whether to invite new sponsors before the Asia Cup.
Expert View
Sports marketing experts say the development could unsettle the cricket economy. One insider noted, “This isn’t just about one brand—when laws change suddenly, it affects confidence in the entire sponsorship market.”
Why It Matters
The Dream11 deal is massive ₹358 crore over three years. Losing it could leave India’s jersey blank for the Asia Cup, something rarely seen in modern cricket. For fans, it’s not just about a missing logo, but about how government policy can instantly shift the dynamics of the game.
👉 Related: India vs Pakistan Asia Cup 2025 Fixtures & Schedule
What’s Next
The BCCI now has three options:
- Invite bids for a long-term sponsor.
- Secure a short-term sponsor just for the Asia Cup.
- Allow Team India to play without any sponsor logo—unlikely, but possible.
Closing Line
Whether the jersey carries Dream11’s logo or not, the Asia Cup will mark a defining moment in how cricket sponsorship adapts to India’s changing legal landscape.