What’s the hype all about?
Apple’s new accessory, called the iPhone Pocket, has sparked controversy. At $149.95 for the short strap version and $229.95 for the long crossbody, the knitted, sock-like pouch is being mocked yet there’s more to it than meets the eye.
A little design history
This isn’t just a random pricey accessory. Apple collaborated with the legendary Issey Miyake for this. Miyake pioneered the “a piece of cloth” philosophy, creating garments that flow from a single fabric.
It’s also a quiet nod to Steve Jobs Miyake designed his iconic black mock turtleneck, and now this pouch echoes that same minimalist spirit.
What Apple’s iPhone Pocket actually is
- The iPhone Pocket is made from 3D-knitted ribbed fabric.
- When stretched, its textile reveals your iPhone screen through the knit.
- Functionally, it holds not just the iPhone, but also small items like AirPods or cards.
- It comes in two sizes: a short strap (bright color options) and a longer crossbody version (fewer colors).
- According to Apple, it’s “a beautiful way to wear and carry iPhone.”
What the TechCrunch writer argues
TechCrunch’s Amanda Silberling defends the iPhone Pocket by saying it’s not just a gimmick it’s a legitimate fashion accessory with practical value.
She points out that the design feels true to Miyake’s legacy. Its knit structure and drop design reflect true craftsmanship, not a novelty.
Silberling even imagines using a bright yellow version with a bag combining color, style, and function in a way that feels very intentional.
Why critics are roasting it
- Many users call it “just a $230 sock.”
- Some fans of budget DIY alternatives say they could knit one for far less money.
- Comparisons have been drawn to Apple’s 2004 iPod Socks, but critics argue the price escalation is wild.
- There are also jokes about theft risk: soft knit, no structure is your $1,000 phone safe in a “sock”?
Why this actually matters
- Wearable iPhone trend: This accessory shows how Apple continues to blur lines between tech and fashion.
- Design heritage: It’s more than brand hype it’s a link between Apple’s aesthetic and Miyake’s design philosophy.
- Limited edition appeal: With a niche design and premium pricing, this is likely for fashion-oriented Apple users not everyone.
- Risk vs reward: For some, it’s a collector’s piece; for others, it’s a risk especially when cheaper alternatives exist.
What’s Next
- Apple may offer more “wearables” for iPhone in future crossbody straps, knitted sleeves, or other design-led accessories.
- If the iPhone Pocket gains traction, it could inspire similar fashion collaborations from tech brands.
- Alternatively, if criticism outweighs buzz, Apple may limit production or treat it as a niche holiday item.
- Customers will likely debate value: is this accessory about function, fashion, or brand prestige?
Final Thoughts
Love it or mock it, the iPhone Pocket is a bold statement. For Apple, it’s not just about utility it’s about style, design legacy, and creating a wearable device accessory that connects with its roots in fashion. Whether this $230 “sock” becomes a cult favorite or a viral joke depends as much on its audience as on its materials.
